Marketing and Sales Essay Example | Topics and Well Written Essays - 5000 words - 1

Showcasing and Sales - Essay Example These three ideas structure the foundation of numerous fruitful showcasing techniques. In any case, the fourth P-Place is regularly ignored by a large portion of the showcasing specialists and businesspeople. Each item ought to really be delivered, evaluated and elevated by the spot it is dispersed. The organization ought to conclude whether to actualize huge scope dispersion in the zone or specific circulation, in light of the monetary, social and social impacts of the spot picked. An organization can decide to appropriate an item in a spot intestivley, specifically or only. The evaluating and special spending plan ought to be resolved dependent on which kind of dissemination is chosen for a specific spot. The showcasing idea changed stage from make-and-sell to sense-and-react path back in the previous century (Kotler, 2008). Just organizations creating select items taking into account the necessities of individuals living in specific spots flourish. They disseminate the items just where there is adequate need. For instance, consider the ‘Voltas all climate AC’ structured and showcased for individuals living in deserts only. The AC keeps the room cool during the searing mid-days and warms the rooms naturally during the gnawing cold evenings. They are a lot of reasonable than the room warmers utilized in the western nations and is versatile. They can be utilized even in tents. The item was an incredible hit and it outperformed a few rivals in deals incomes this mid year. Incorporation of Place and Pricing Place is legitimately associated with estimating. Consider Marks and Spencer a Tesco departmental stores. M &S points in selling marked, significant expense items in the entirety of its stores regardless of where it is put. Tesco sells little parcels of neighborhood items at a reasonable expense in provincial territories. It sells marked and exorbitant items in its urban stores . This basic spot related valuing helped the organization to devel op immensely in a brief timeframe, testing the decades old M&S in benefits. Separation originates from exceptionally making purchaser esteem (Porter, 1985, p 150). Tesco did only that. They made a distinction by understanding the purchaser esteem relating to the spot. Relationship of Place with Pr

The SAT Controversy :: essays papers

The SAT Controversy 1) According to the video and the article, who and how was the SAT created and for what reason? The SAT, or as it was brought at the outset, the Scholastic Aptitude Test, had its introduction in the late 1930’s. In 1933, a man of his word by the name of James Bryant Conant turned into the leader of Harvard University. At the time he became president, just the tip top in the zone were conceded into Harvard. This unmistakable social gathering was all male, all white, all Protestant, generally Episcopalian. They fundamentally were descendents of the Puritans who had originated from Europe. These were average individuals yet they had framed an exceptionally shut gathering, very nearly a club, and controlled everything. James Conant was not especially enamored with this gathering and he needed to open the hold they had on Harvard as well as on the entirety of America. He had a dream, which really started with Thomas Jefferson, that there were individuals across America who were exceptionally keen, extremely capable, and effective and you expected to discover them, instruct th em and afterward let them run the nation. His objective was a tactless society. In any case, he required an approach to recognize these individuals so he could carry them to Harvard to get that instruction. As a stage toward that path, Conant founded another grant program for young men who were scholastically skilled and who didn't originate from the world class Eastern live-in schools where Harvard had constantly gotten its understudies. Be that as it may, Conan required an approach to assess these understudies. He gave that assignment to his associate senior member, Henry Chauncey. Henry Chauncey was an exceptionally aggressive person who adored mental testing. Chauncey met a man, named Carl Brigham who had been a piece of the army’s IQ testing group during World War I. In the end, Carl Brigham adjusted the army’s IQ test for use in school confirmations and Chauncey revealed back to Conant about the new SAT test. Conant needed affirmation, notwithstanding, that this test was a trial of unadulterated insight and not of the nature of the training an understudy had gotten. Him that young men of low or unobtrusive methods and tutoring not be punished. Chauncey consoled Conant and the SAT was embraced to assess the candidates for the grant to Harvard. Later it was acknowledged as the selection test into Harvard for all understudies and in the long run all Ivy League schools.

Management Essay E-Business Operations

Management Essay E-Business Operations E-Business Operations Sep 13, 2019 in Management Introduction Developments in information technology and communications create new opportunities for firms to manage and build virtual teams. The teams are comprised of staff with unique skills, but located far from each other. Employees must collaborate in order to accomplish organizational tasks. Increasing competitive global environment drives e-business. Managers realize the importance of thinking beyond their firms boundaries of internal processes (Manzoor, 2010). However, there are challenges that organizations encounter when establishing, supporting, and maintaining e-commerce. Members and leaders of the teams face difficulties while selecting team members. Operations managers must get persons who have a balance of interpersonal and technical skills. It is important to have employees who have the ability to evaluate the performance of teams and individuals working in virtual spaces. Managers in the e-business movement face challenge while trying to move rapidly and adapt to new competitive forces of the e-commerce (Laseter Rabinovich, 2012). Chat now Order now The growth of internet is today adding a new element and propelling a dramatic change in the marketing strategies. The Web provides a channel of distribution for producers reaching the end user directly. This marketing change is resulting to completely new retailers. These online stores have made an increase in demand and number of product users. Traditional retailers experience much pressure to have an e-commerce presence too. Suppliers are forced to adjust their delivery systems to a new model as well (Jones Robinson, 2012). An effective e-business design and its implementation require operation managers to focus on four major issues. First, they must develop a corporate climate to adapt to the system; secondly, they must understand the expectations of customers. Thirdly, managers must analyze the capability of the firm in managing the information technology. Lastly, they must recognize the time frame for the changes to be made (Manzoor, 2010). The most challenging issue is the adaptation of the organization to a new system. It requires managers to implement an organizational structure that can respond to buyers and suppliers anywhere and anytime. Employees must have a willingness to implement new policies for resolving channel conflicts between direct Web customers and current resellers. The management has to conduct an intensive research for new product opportunities. The niche markets made possible by on-line special communities must first be identified. Then the allocation of financial resources is availed to meet the new objectives. However, for firms seeking direct online sell have pragmatic issues they need to address. Marketing continues to be crucial, but has different challenges. Fraud is higher in cyberspace than in a traditional retail, and harder to detect. Therefore, the management has to provide security for their customers, and have the ability to determine if the sales are legitimate. New companies are comi ng up to address problems, but it means having the ability to understand the solutions they propose (Jones Robinson, 2012). Recommendations The operations management of the company must ensure that e-business operations are running efficiently by using few resources. It should also be efficient in meeting online customer requirements. The operations managers must always shape and revise the strategies they use for a successful e-commerce. Tactical decisions must be made to support strategies to be top in the competition, while meeting the needs of the customers. Conclusion Companies are still in the initial stages of experiencing the complete impact of the e-commerce phenomenon. Organizations and teams face rapid changes in the e-commerce. Operations managers have to understand the needs and expectations of the clients first. Critical to the firms success is converting the organizational structure to the new challenge and the capacity of top managers to champion this change. The experience of the operations management to manage change and continue to meet stakeholders needs is an important skill for leaders and managers. Operations management has to deal with new different types of business management globally that is vastly changing. Managers have to retool and adjust their business to e-commerce.

What Are Camel Crickets, Also Called Cave Crickets

People often encounter camel crickets (also called cave crickets) in their basements and worry about damage to their homes or possessions. Although mostly considered a nuisance pest, large numbers of camel crickets in the home may damage fabrics or indoor plants. Camel and cave crickets belong to the family Rhaphidophoridae. They are sometimes called spider crickets or sand-treader crickets. Description Camel and cave crickets are not true crickets. They are, however, close relatives of true crickets, katydids, and even the odd-looking Jerusalem crickets. Camel crickets are usually tan to brown in color and have a distinctive humpbacked appearance. They have extremely long filiform antennae and rather long legs as well, so if you only get a passing look at one, you might think you saw a spider.   Camel crickets dont fly and lack wings, so theres no easy way to differentiate adults from immature ones. Without wings, they cant chirp like true crickets. They dont have auditory organs, either, since they dont communicate by singing like most of their Orthopteran cousins. Some camel crickets may produce sounds using stridulatory pegs. Rhaphidophorid crickets are nocturnal and are not attracted to lights. Cave crickets usually live in caves, as you probably guessed, and most camel crickets prefer dark, moist habitats, like the inside of hollow trees or fallen logs. In dry conditions, they sometimes find their way into human dwellings, where they seek out basements, bathrooms, and other higher-humidity locations. A recent study found the greenhouse camel cricket (Diestrammena asynamora), a species native to Asia, is now the most common camel cricket found in homes in the eastern U.S. The invasive species may be displacing native camel crickets, but more research is needed to understand the impact of the exotic camel crickets on the ecosystem. Classification Kingdom – Animalia Phylum – Arthropoda Class – Insecta Order – Orthoptera Suborder - Ensifera Family - Rhaphidophoridae Diet In natural environments, camel crickets scavenge organic matter derived from both plants and animals (theyre omnivorous).  Some may even prey on other small insects. When they invade human structures, camel crickets may chew on paper goods and fabrics. Life Cycle We know surprisingly little about the life cycle and natural history of camel crickets. Like all insects in the order Orthoptera, camel and cave crickets undergo simple metamorphosis with just three life stages: egg, nymph, and adult. The mated female deposits her eggs in the soil, typically in the spring. Adults overwinter, as do the immature nymphs. Special Behaviors and Defenses Camel crickets have powerful hind legs, which enable them to jump several feet to quickly flee predators. This tends to startle the unsuspecting homeowner trying to get a closer look. Range and Distribution About 250 species of camel and cave crickets inhabit dark, moist environments throughout the world. Just over 100 of these species inhabit the U.S. and Canada, including several exotic species that are now established in North America. Sources Asian Camel Crickets Now Common in U.S. Homes.† NC State University website.Camel Crickets, Clemson University website.Camel Crickets (Cave Crickets), Missouri Department of Conservation website.Capinera, John L., editor. Encyclopedia of Entomology. 2nd ed., Springer, 2008.Charles A., et al. Borror and DeLongs Introduction to the Study of Insects. 7th ed., Thompson Brooks/Cole, 2005.Crickets, University of Minnesota Extension website.â€Å"Family Rhaphidophoridae - Camel Crickets.† Species Bombus Auricomus - Black-and-Gold Bumble Bee - BugGuide.Net.

Gender Is A Social Construction - 1213 Words

S One cannot talk about social interactions in society without talking about gender. Gender is part of According to Macionis (2015), gender is â€Å"the personal traits and social positions that members of a society attach to being female or male†. Most societies only view gender as being either male or female. An individual must portray their gender correctly in order to be normal in society. Meaning a woman must act feminine and a man must act masculine. However, what happens when an individual chooses not to â€Å"do† gender? How does society respond to those who do not participate in â€Å"doing gender†? In order to answer these questions we will have to explore what it means to say that gender is a social construction and what is means to â€Å"do† gender. In the process we will define impression management and explain how Lucal (2012) engages in impression management with regards to doing gender and along with identifying which sociological theoretica l approach best explains why we do gender. First, when it comes to social interactions, it play a big role on what it means to do gender. â€Å"Social interaction is the process by which people act and react in relation to others† (Macionis 2015: 114). As humans we assign meaning to everything that we see, for example when we see nail polish and makeup we automatically categorize them as things that are associated with women. This is also what it means to say gender is a social construct because a social construct is â€Å"the process by which weShow MoreRelatedGender And Social Construction Of Gender1230 Words   |  5 Pages‘Gender’ is a category used by all human beings to describe the state of being either male or female. Gender is often described as socially constructed which implies that it is something individuals may not be aware of. Through the social construction of a concept, meanings are created. These meanings and understandings are developed in co ordination with other individuals rather than within individuals themselves. Because all societies are different, the social construction and therefore definitionsRead MoreThe Social Construction Of Gender1220 Words   |  5 PagesQuestion 3 In the reading â€Å"The social Construction of Gender† by Judith Lorber she describes how gender is socially constructed. Sex is the biological difference while gender is the social and cultural meanings attached to femininity and masculinity (lecture). From the time that a child is born the doctor assigns it a gender, girl or boy, depending on its genitalia. In the reading â€Å"Naming All the Parts† it focused on how when doctors view genitalia to decide the gender they say there is a penis orRead MoreSocial Construction of Gender1183 Words   |  5 Pagesexactly is â€Å"Gender† and what a â€Å"Social Construct† means. GENDER In a layman’s language, Gender is simply the distinction between male and female. However, if we look deeper in well, we will notice the gender construction starts with the association of sex category at the time of birth. Sex is the biological distinction between a man and a woman and gender is based on sex. A sex category becomes a gender status through naming, dress and the use of other gender marksRead MoreThe Social Construction Of Gender978 Words   |  4 PagesSociologist Peter Berger wrote in his â€Å"Invitation to Sociology† book that â€Å"social reality has layers of meaning, and the discovery of each new layer changes the perception of the whole.† (Berger 1963). Berger, as a sociologist responsible for helping create the social constructionism theory, is not just extending an invitation to sociology. He is already explaining how the world can be viewed by people who already are actively participating in society. This consciousness allows the layer of how peopleRead MoreGender Is A Social Construction?849 Words   |  4 Pages First, what is gender? What does it mean to say that gender is a social construction? Gender refers to the personal traits and social positions that members of a society attach to being female or male. (Macionis 2015:308) The society in which we live produces our views of what women and men are and what they are supposed to b e. However, many people say that gender is â€Å"socially constructed†. Basically meaning it is constructed by society. For many decades, it has been what gender should representRead MoreThe Social Construction Of Gender1000 Words   |  4 Pagesas the definition of gender and gender norms. Judith Lorber wrote an essay called, The Social Construction of Gender. The essay was included in the textbook, Women s Lives. A textbook written by Gwyn Kirk and Margo Okinawa Rey. â€Å"Women’s Lives† is a Feminist focused compilation of essays. As well as, cultural analysis of women globally. Lorber is one of many authors who wrote essays regarding gender for â€Å"Women’s Lives. Lorber argues gender constantly changes due to social interaction. A societyRead MoreThe Social Construction Of Gender Essay1297 Words   |  6 Pagesownership of their bodies. The first article is â€Å"The Social Construction of Gender† by Judith Lorber. In this essay she states that sex and gender is constructed through the society in which we live and that, â€Å"Gender is so pervasive that in our society we assume it is bred into our genes† (Lorber, 64). Lorber’s article takes the standpoint that physical gender expression is such an important topic to individuals because when the conventions of gender are shifted, â€Å"we feel socially dislocated† (65). AnRead MoreThe Social Construction Of Gender989 Words   |  4 PagesRace is a system of categories put in place by society in order to make each individual fit into a certain social group. It is due to societies implementation of such a system that individuals in these racial categories do not always look at each other as equals, causing a race to not always identify themselves as a homogenous front. This essay will delve into the poetry of a popular Def Jam spoken word artist Black Ice, whose piece Bigger Than Mine looks into the dualism within Black society inRead MoreThe Social Construction Of Gender832 Words   |  4 PagesSex, as we have learned, refers to the physical and anatomical differences between males and females. These differences are biological and unambiguous. Gender on the other hand, refers to the aspects that influence each sex and make them distinct from a social standpoint, and each of us does gender constantly. The social construction of gender has caused controversy throughout the years, and has ultimately conceived one of the most contended topics in our society of late: feminism. Feminism refersRead MoreThe Social Construction Of Gender957 Words   |  4 Pagesregulations in which people have to obey making social life be structured. Society has expectations for people to live by. People tend to live up to the norms in order to feel part of the world. Individuals do not want to be judged and labeled, so unconsciously live by the roles that they believe their gender has to follow. Gender is socially constructed concept in which society acts upon. The family is the first to influence individuals to this idea. Gender has roles in which boys and girls are supposed

Dota Addiction Free Essays

What is Dota? Dota or Defense of the ancient is a custom scenario for the real-time strategy video game Warcraft III: Reign of Chaos and it’s expansion, Warcraft III: The Frozen Throne, based on the â€Å"Aeon of Strife† map for StarCraft. The objective of the scenario is for each team to destroy the opponents’ Ancients, heavily guarded structures at opposing corners of the map. Players use powerful units known as heroes, and are assisted by allied heroes and AI-controlled fighters called â€Å"creeps†. We will write a custom essay sample on Dota Addiction or any similar topic only for you Order Now As in role-playing games, players level up their hero and use gold to buy equipment during the mission. Does Dota really affect the youth today? Does it help the youth today? Or it corrupts the minds of the youth who are playing this game? Let us look at Dota’s advantages and disadvantages. Dota helps the youth who are playing this game to become mentally alert, cooperative, and strategic. It also increases their knowledge in mathematics by computing the gold’s, damages, magic and physical reduction present in the game. Indeed, Dota really helps the youth by playing this game. In the other hand, playing this game without time management and priority can lead to irresponsibility. Starting from their responsibilities, the youth spend more time playing this game rather than doing their tasks. Studies were forgotten, students became lazy, and relationships with the family were also affected because of this game. Playing this game also triggers the player to lose his/her temper and values. Why? It simply because of the different languages used during the game or what we called â€Å"Trash talks†. Trash talks such as foul languages can really lose their temper and values. As a result, the both sides will fight against each other. Gamble is also present in this game, the highest bet is 5,000 pesos and the lowest is 300 pesos. Again, money for them is not that important anymore. Many players says that â€Å"Dota is the best past time ever,† so it’s OK for them to waste their money. Due to playing, eating is irrelevant; the satisfaction they get from playing is the same as the satisfaction they get from eating. As a result, the body’s immune systems are getting weaker and now expose the different viruses and diseases. All in all, Dota really affects the life style of the youth who are in to this game, although it has one good benefit, but it corrupts the mind and the way the youth think. It also weakened the body system, money and moral values were not given importance because of this game. How to cite Dota Addiction, Papers

Poem Analysis Essays - Emotions, Hope, Positive Mental Attitude

Poem Analysis In Emily Dickinson's poem "Hope is the Thing With Feathers" she is the speaker And as the poem states she is a "hopeless" person. She talks of the virtues of hope, and how important it is, and all the places it can be found but she, herself has no hope. I think the audience Dickinson intended for this poem is anyone who wishes for or needs hope-, which, in time would be anyone who might read it. Dickinson gives no specific setting, but does talk of specific places. 14owever the poet-n is not "set" in those places. The central purpose of this poem is to personify "hope" to the reader. Dickinson makes hope something tangible that the reader can identify with; she twins hope into something concrete. The central idea is that hope gives life its purpose ... it is the facet that gives a reason to all the chaos of life. Dickinson uses a number of devices for the effect of her message, She first uses metaphor in line one by saying Hope is the thing with feathers. , Granted feathers are not a human characteristic, nevertheless an animal trait also qualifies. Assonance is used in lines six, eight, and eleven. Consonance also gives effect in line eleven. Alliteration stands out in lines three, nine and ten. Perhaps the most effective device she uses is personification. In line three she uses personification by saving "hope sings." We all know hope does not really sing, but the personification gives a certain image. With the use of this Dickinson gives way to imagery. This poem is full of imagery. It shows hope as a bird; it shows "the bird" resting in one's soul to sing and never stop, and it shows the little bird being swept away by a storm that can easily destroy the little bird that comforts one so. Dickinson shows the bird in cold lands, and in foreign seas, but never in her own heart. Dickinson says that Hope has feathers -- it is a bird that is situated deep within our souls; hope is found in our hearts. It makes itself known by the feeling it exudes, even though it cannot actually be seen. Finally hope never ceases to exist once you have it. She seems to have seen hope in everywhere except in herself The tone of the poem is basically dark. It starts out giving positive description of hope, but she quickly gives imagery of hope being destroyed, and of herself not having any, This poem is allegoric because it reads as a poem about a little bird that is killed in a storm, but it is really the tale of hope that lights up one's heart and with one, chaotic event, it can be depleted. The poem basically gives the thought of hope a hopeless feeling. Dickinson crushes your idea that hope exists. She makes you believe that it is only in a fantasy world, like a fairy tale where everyone lives "happily ever after." The poem has a harsh truth because we all know in the real world no one lives "happily ever after."